YIK YAK BRAND KIT
Latest version: https://business.yikyak.com/brand

START HERE
For banners, TVs and backdrops, use the stacked logo (yak above "Yik Yak") or
the horizontal logo (yak left of "Yik Yak") centered on Yik Yak teal (#0DD5B2).
Ready-made artwork is in 01_Banner_and_Screen. The teal field can be extended
to any size. Keep the logo centered and leave at least half the wordmark's
height as clear space on every side.

01_Banner_and_Screen
  Ready-made artwork on Yik Yak teal. The teal field can be extended to any size; keep the logo centered.
  YikYak_Stacked_on_Teal                    Banners, backdrops and photo booths. Scale to any size. (SVG, PDF, PNG 4000px)
  YikYak_Horizontal_on_Teal                 Wide banners, table runners and step-and-repeats. (SVG, PDF, PNG 4000px)
  YikYak_Screen_16x9_Landscape              16:9 screens with the stacked logo. (SVG, PDF, PNG 1920x1080, PNG 3840x2160)
  YikYak_Screen_16x9_Landscape_Horizontal   16:9 screens with the horizontal logo. (SVG, PDF, PNG 1920x1080, PNG 3840x2160)
  YikYak_Screen_9x16_Portrait               Vertical 9:16 screens. (SVG, PDF, PNG 1080x1920, PNG 2160x3840)

02_Logos
  Transparent backgrounds. Use the stacked logo first.
  YikYak_Logo_Stacked                       Yak above the wordmark. First choice. (SVG, PDF, PNG 4000px)
  YikYak_Logo_Horizontal                    Yak left of the wordmark, same height. Wide spaces. (SVG, PDF, PNG 4000px)
  YikYak_Yak_Mark_3D                        The 3D yak on its own. Small or square spaces. (SVG, PDF, PNG 4000px)
  YikYak_Wordmark                           "Yik Yak" on its own. Wide, short spaces. (SVG, PDF, EPS, PNG 4000px)

03_Other_Assets_Stencils
  Flat, true-vector art. The one-color files cut cleanly for airbrush tattoos, vinyl and stencils.
  YikYak_Yak_Outline_OneColor               Best for airbrush tattoo stencils. (SVG, PDF, EPS, PNG 4000px)
  YikYak_Wordmark_OneColor                  "Yik Yak" with no outline. Also stencil-friendly. (SVG, PDF, EPS, PNG 4000px)
  YikYak_Yak_Flat                           2D yak with a sticker border. (SVG, PDF, EPS, PNG 4000px)
  YikYak_Wordmark_White_Outline             "Yik Yak" with a white outline, for dark or busy backgrounds. (SVG, PDF, EPS, PNG 4000px)

FILE TYPES
  PDF   Print master. Opens in Illustrator. Scales to any size.
  SVG   Vector source. Web, screens and most design tools.
  EPS   Flat art only. EPS has no transparency, so files with the 3D yak come as PDF instead.
  PNG   High-res raster with transparency for screens and anyone without vector tools.

Every SVG and PDF is true vector, including the 3D yak's shading.

COLORS
  Yik Yak teal   HEX #0DD5B2   RGB 13 213 178   CMYK ~54 0 34 0
  Yak black      HEX #01151C   RGB 1 21 28      CMYK ~83 66 53 73
  White          HEX #FFFFFF   RGB 255 255 255  CMYK ~0 0 0 0
Teal is brighter than most CMYK presses can reproduce. Match to the hex value
and please send a proof before final print.

See YikYak_Brand_Guidelines.pdf for usage rules.
